湖州市乡村旅游发展的资源因子及其提升路径研究——基于灰色关联度分析的视角

Studies on Resource Factors and Improving Paths of Rural Tourism Development in Huzhou City, Based on the Viewpoint of Grey Relational Analysis

本文从社会经济条件、人力资源状况、配套设施承载能力、信息化水平、环境保护投入等5个方面构建了影响湖州市乡村旅游发展的资源指标体系,并基于2012～2016年的相关数据,运用灰色关联度分析法分析了12个资源因子与湖州市乡村旅游发展的关联度大小,提出了拓展农用地的乡村旅游功能、推进乡村旅游的供给侧改革、统筹乡村旅游产业发展管理、协同乡村旅游的竞争与合作、抢占乡村智慧旅游的制高点等对策建议。

The resource index system that affects the rural tourism in Huzhou was constructed from the following five aspects:economic condition,human resources,supporting facilities,information level,and environmental protection,etc.Based on the related data from 2012 to 2016,the correlation between the development of rural tourism in Huzhou and those twelve resource factors were analyzed with the gray relation method.Some suggestions were put forward,such as expanding the rural tourism function of agricultural land,pushing forward the supply-side reform, making an overall management of the tourism industry,harmonizing competition and cooperation,controlling the commanding point of the rural intelligent tourism.