摘要
运用市场导向理论,探讨不同市场导向对组织双元性创新的影响。层次回归分析结果表明:反应型市场导向对应用性创新具有显著的正向影响,先动型市场导向则对探索性创新具有显著的正向影响;顾客知识获取在市场导向与双元性创新之间发挥完全中介作用;战略柔性在市场导向与双元性创新之间具有调节效应。
Using market-oriented theory,this paper explored the impact of different market orientations on organizational duality innovation.Hierarchical regression analysis shows that responsive market orientation has a significant positive impact on applied innovation,while the proactive market orientation has a significant positive effect on exploratory innovation;customer knowledge acquisition fully mediates the relationship between market orientation and duality innovation;strategic flexibility has a moderating effect between market orientation and duality innovation.
作者
王灿昊
段宇锋
WANG Can-hao;DUAN Yu-feng(School of Management,East China Normal Universtiy,Shanghai 200241)
出处
《软科学》
CSSCI
北大核心
2019年第1期10-13,18,共5页
Soft Science
关键词
市场导向
战略柔性
顾客知识获取
双元性创新
market orientation
strategic flexibility
customer knowledge acquisiton
duality innovation