当代都市消费空间中的民俗主义——以上海田子坊为例

Folklorism in Contemporary Urban Consumption Space:A Case Study of Shanghai Tianzifang

在当代消费主义强势冲击下,传统民俗文化往往成为商品市场上的民俗主义产物,尤其在民俗旅游的场域中,为了迎合现代消费者的需要,商家不断制造新民俗或挪移异地他乡的民俗,生产传统,贩卖乡愁,造成同一空间内不同时代的民俗层叠并置和同一时间内不同空间的民俗拼凑混杂。这种已经脱离民俗原生语境出于商业目的而被复制或改造加工的民俗,与传统社会里的民俗相去甚远,其发生的变异、生产的目的、带来的影响,都为当代的民俗走向提供了思考,也为都市民俗学拓展了新的领域。

With the strong shock of present consumerism,traditional folk culture is usually converted into folklorism product in commodity markets,especially in folklore tourism field.In order to meet the modern consumers' demands,businesses continuously create new folklore or misappropriate disparate folklore of other places, manufacture tradition and sell homesickness,which stack up the folk culture that gathers together from different ages in the same space or is a thicket of folk culture of different spaces.Such folklore which is in isolation from original folklore context and has already been duplicated or processed for commercial purpose is far from the concept of "folklore"in traditional society.And its changes,purpose and impacts provide thinking for the trend of modern folklore and expand the field of urban folklore.This paper takes Tianzifang in Shanghai as a case to study folklore or folk-like production in city tourism space with the method of participant observation,depth interview,documentary analysis and so on.