2Goldsmith, Ronald E. David, Horowitz. Measuring Motivations for Online Opinion Seeking[J]. Journal of Interactive Advertising, 2006,6(2):1-16.
3Armstrong, Arthur John, Hagel. The Real Value of Online Communities[J]. Harvard Business Review, 1996,74(May-June): 134-141.
4Tax, Stephen S., Stephen W. Brown, and Murali,Chandrashekaran. Customer Evaluations of Service Complaint Experiences: Impli-cations for Relationship Marketing[J]. Journal of Marketing, 1998,60 (April):60-76.
5Newman, P. J. An Investigation of Consumer Reactions to Negative Word-of-Mouth on the Internet[D]. Doctor of Philosophy Dis-sertation, University of Illinois at Urbana, 2003.
6Hennig-Thurau,Thorsten, Kevin P.Gwinner, Gianfranco,Walsh, et al. Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?[J]. Journal of Interactive Marketing, 2004,18(1):38-52.
7Diehter, E. How Word-of-Mouth Advertising Works[J]. Harvard Business Review, 1966 (November): 131-144.
8Sundaram, D.S., Mitra, K.and Webster, C. Word-of-Mouth Communications: A Motivational Analysis[J]. Advance in Consumer Re-seareh, 1998,25(1):527-531.
9Rosen, Emanuel. The Anatomy of Buzz: How to Create Word of Mouth Marketing[M]. New York: Doubleday, 2000.
10Godes, David and Dina, Mayzlin. Using Online Conversations to Study Word-of-Mouth Communications[J]. Marketing Science, 2004, 23(4):545-560.
