基于体验经济的茶文化旅游开发的模式与策略

Mode and Strategy of Tea Culture Tourism Development Based on Experience Economy

随着体验经济时代的到来,旅游者不再只是进行简单的观光旅游,而更多的是参与和体验式旅游,希望通过旅游活动,满足自身个性化的旅游需要。通过研究体验经济与茶文化旅游的深度契合,总结了茶文化旅游开发的几种模式,并且提出了茶文化旅游开发策略:突出文化内涵,避免旅游产品商业化;细分市场,设计个性化旅游体验;关注环保,开发绿色旅游产品;构建品牌,塑造独特品牌形象。

With the advent of the experience economy era,tourists are no longer interested in simple sightseeing and tourism,but more in participation and experience,hoping to meet their own personalized travel experience and tourism perception through tourism activities.This paper summarizes and analyses several modes of tea culture tourism development and explores some strategies of tea culture tourism development by studying the deep fit between experience economy and tea culture tourism.