文化认同视角下“一带一路”跨文化传播路径选择

Managing the cross-cultural communication path for “the Belt and Road Initiative ” from a cultural identity perspective

"一带一路"不仅关涉与沿线国家经济利益共享问题,还包含如何获取文化认同和国际社会认可问题,即解决"民心相通"背后的承认政治和共同体构建问题。为此,需要将"文化认同"和"日常生活"等理论与"一带一路"结合起来,促使沿线国家人民把"一带一路"视为既具有普世性又符合其在地体验的日常的、情感的、文化的存在。因此,本文基于既有研究基础,把"一带一路"倡议的跨文化传播视为获取文化认同,以完成承认政治和实现共同体构建的过程。具体而言,基于乔纳森·弗里德曼提出的文化认同维度:生活方式认同、现代族群认同、传统族群认同、种族认同,结合"一带一路"的跨文化语境,提出从日常生活的物质需求和符号意义诉求层面入手,借助间性对话和文化传播"在地化"路径,挖掘沿线国家历史和文化记忆资源,构建起"一带一路"共同体,实现真正意义上的"民心相通"。

Because the Belt and Road Initiative not only concerns the sharing of economic interests with other countries,but also involves how to obtain international and cross-cultural recognition. In order to achieve effective communications among partner countries,we need to bring the questions of "cultural identity" and "everyday life"together with the Belt and Road Initiative. These two keywords were not only the cornerstone of the Belt and Road Initiative,but also symbolized the connectivity and commonality of people's mind and soul.Based on the existing cultural identity research,this paper regards the cross-cultural communication of the Belt and Road Initiative as the process of acquisition and construction of cultural identity.Specifically speaking,this paper is based on the four dimensions of cultural identity proposed by Jonathan Friedman:lifestyle identity,modem ethnic identity,traditional ethnic identity,ethnic cultural identity,combining with the cross-cultural context of the Belt and Road Initiative.Then,this article proposes that we need to care about the material needs and symbolic desire of people's daily life,use inter-subjectivity dialogue,localize cultural communication,explore the historical and cultural memory resources of the related countries and build a community of the Belt and Road Initiative,encourage the people along the road to regard the Belt and Road Initiative as a daily and cultural existence,so as to realize the real recognition.