三亚入境旅游客源市场结构及演化特征研究

Study on Structure and Evolution Characteristics of Inbound Tourism Market in Sanya City

分析入境客源市场结构及其演化特征,可为目的地旅游国际化水平提升提供研究支撑。基于2007—2016年三亚入境旅游客源市场数据,对三亚21个入境客源市场的地理集中度、亲景度、市场竞争态进行了分析。结果表明:三亚市近十年来入境旅游客源市场逐渐趋于分散,结构较稳定,多元化竞争格局逐步形成;主要入境旅游客源市场亲景度差异明显,但年际变化不大;洲内客源市场亲景度总体较稳定,洲际市场呈现平稳向好态势;入境客源市场竞争态以瘦狗市场和幼童市场为主,且出现明显的交替现象。在此基础上,进行三亚入境客源市场亲景度和市场竞争态的关联分析,发现两者相关性不强,最后就三亚入境旅游客源市场结构优化相关问题进行了探讨。

Analysis of the structure of the inbound foreign tourism market and the evolution of characteristics could provide the research support for the internationalization of destination tourism. Based on the data of inbound tourism market of Sanya from 2007 to2016,the geographical concentration index methods,preference scale and competition state of 21 inbound tourism markets in Sanya were analyzed. The results showed that the main tourism market in Sanya was gradually dispersed in the past ten years,the structure had more stable and the diversified competition pattern had gradually formed. The different markets had obvious differences in preference scale,but it had little change during the past years,the preference scale of the tourism market in the continent was generally stable,and the intercontinental market generally presenteds a steady trend. The main competitive states of the inbound tourism market were the lean-dog market and the young-child market,and there were obvious alternation phenomena. On this basis,the correlation analysis of the inbound tourism market's preference index and competition state in Sanya was carried out,and it was found that the correlation between the two was not strong. Finally,this paper discussed the issues related to the structure optimization of Sanya's inbound tourism market.