基于不同风险态度投标人投标博弈策略研究

Research on bidding game strategy of bidders based on different risk attitude

运用博弈论思想,针对投标过程中投标人对信息收集完全程度存在着已知竞争对手和未知竞争对手的情况,投标人存在认知差异而产生不同的风险态度,对中标概率进行修正,构建不完全信息风险态度博弈模型,根据投标人追求效用最大化和最高中标率的原则,寻求最佳的投标利润率。

Based on the game theory,in view of the situation when the bidder collects information during the bidding process,there exists the known competitor and the unknown competitor,therefore there exists the cognitive differences of bidders which result in different risk attitudes,the probability of winning the bid is corrected,and the game model of incomplete information risk attitude is constructed,and the best bid profit rate is sought according to the principle that the bidder pursues the utility maximization and the highest bidding rate.