打赢跨境商标保护战

On how to win the cross-border trademark protection war

近年来,随着国内企业逐步进军海外市场,围绕商标的“保护战”也不断打响。因此保护商标品牌也是保护企业在市场竞争中不落于下风,以及不受其他恶意抢注方制衡的重中之重。而回溯历年的跨境商标“保护战”,国内本土企业和境外企业均有涉及。比如曾一度备受关注的迈克尔-乔丹与福建运动品牌乔丹体育股份有限公司,围绕商标所展开的长达四年之久的官司。

Opportunities to "go out" is inevitably with challenges;and the enterprises’ efforts in protecting the trademarks must not be ignored, attention should be first paid to trademark in the overall layout of cross-border markets.