饮料包装中的时尚维度与时尚设计

Research on fashion dimension and fashion design in beverage packaging

当今的饮料包装设计从造型风格、色彩及材质都越来越时尚化,时尚具有的瞬间性、空间性、规律性等维度亦在饮料包装设计中得到了充分体现。时尚化的饮料包装设计能对消费者产生一种视觉上的审美体验与流行性的心理效应,具有先声夺人的营销效果。在未来的饮料包装设计中,应注重对流行趋势的预测、对消费者心理进行分析、合理巧妙地运用创新材质。从时尚的理念着手,以时尚元素的融入、时尚创意的设计、时尚氛围的营造,来增强消费者的购买欲望及对时尚审美的精神需求,从而提升饮料产品的附加值与销售量。

Nowadays,the beverage packaging design is becoming more and more fashionable from the styling style and color material.The dimension of fashion,such as instantaneous,spatial and regular are also fully embodied in the design of beverage packaging.The fashionable beverage packaging design can produce a kind of visual aesthetic experience and popular psychological effect to consumers,and it has the preemptive marketing effect.In the future design of beverage packaging,should pay attention to the investigation and prediction of popular trends,analysis the consumers psychology and rational use the innovative materials.It is necessary to start from the concept of fashion,with the integration of fashion elements,fashion creative design and fashion atmosphere to strengthen consumers’ desire for purchase and demand for fashion aesthetic,so as to enhancing the added value and sales volume of beverage products.