人格特征与农户创业选择

Personality Traits and Farmers' Entrepreneurial Choice

基于2014年和2016年中国家庭追踪调查(CFPS)数据,沿用"大五"人格分析框架,实证考察了人格特征对农户创业选择行为的影响,结果表明:顺同性特质抑制了农户的创业动机,而外倾性和开放性特质则显著促进了农户的创业参与;分宽、窄口径来看,顺同性对宽口径下农户创业参与的边际影响更大,而外倾性和开放性的影响则更大程度体现在窄口径创业领域。研究还发现,家庭更大规模、户主更高程度理解能力均有助于农户从事自主创业;较之西部地区,中部、东部地区农户创业参与更为积极。

Using the data of China Family Panel Studies( CFPS) in 2014 and 2016,this paper follows the"Big Five"personality analysis framework and empirically studies the impact of personality traits on farmers’ entrepreneurial decision. It is found that the agreeableness inhibits farmers’ entrepreneurial motivation,while the extraversion and openness significantly promote farmers’ entrepreneurial participation. In addition,agreeableness has greater marginal effect on the wide scope entrepreneurship of farmers,while the influence of extraversion and openness is more prominent in narrow scope entrepreneurship. The study also finds that a larger family size and better comprehension of householders are conducive to farmers’ entrepreneurship,and that entrepreneurship is greater in central and eastern regions than that in western region.