基于微信平台的平面广告设计导向研究——“微”时代的“微”改革

Oriental Research on Print Ads Based on WeChat Platform

微信的广泛使用和信息传播为广告设计与传播提供了前所未有的大好局面,广告设计者在微信时代的大背景下,发挥优势,抓住机遇,利用平面广告设计的特点,加入一些细"微"改革,使得平面广告在微信平台下发挥其最大的价值,产生最好广告效果。

The extensive using and informative transmission of WeChat provides unprecedented good situation for advertisement designation and propagation.Under the background of WeChat era,advertisement designer should emphasize superiority and grasp opportunities to utilizing characteristic of print ads designation by adding micro reform to execute maximum value and producing better advertising effects.