乡村振兴背景下手机媒体在农业科技传播过程中的应用研究

Research on the Application of Mobile Media in the Dissemination of Agricultural Science and Technology in the Context of Rural Revitalization

在新时代信息技术快速发展的大环境下,手机已经成为农民的"新农具",对农业科技发展和乡村振兴起着非常重要的作用,如何有效运用手机媒体解决农业科技传播"最后一公里"的问题,成为当前乡村振兴和产业发展的一个战略性问题。本文从手机媒体在农业科技传播过程中的价值定位,以及当前手机媒体在农业科技传播过程中面临的困境分析,来探究手机媒体在农业科技传播中的应用。

under the environment of the rapid development of information technology in the new era,mobile phone has become a″new farm tool″for farmers,which plays a very important role in the development of agricultural science and technology and the revitalization of rural areas.How to effectively use mobile media to solve the problem of″the last kilometer″of agricultural science and technology dissemination has become a strategic issue for rural revitalization and industrial development.This paper explores the application of mobile media in agricultural science and technology dissemination from the value orientation of mobile media in the process of agricultural science and technology dissemination and the current difficulties faced by mobile media in the process of agricultural science and technology dissemination.