新创企业的商业模式创新研究综述与展望——一个整合性分析框架

A Review and Outlook on the Business Model Innovation of the New Enterprise——A Framwok for Integration Analysis

提出新创企业商业模式创新的内涵,比较分析新创企业商业模式创新的特征;然后对近10年来的文献进行总结,归纳出新创企业商业模式创新的驱动因素;以此为基础,整合理性定位、进化学习和认知3个战略视角,提出新创企业商业模式创新的一个整合性分析框架,为新创企业开展商业模式创新提供一定的借鉴和参考。

This paper firstly puts forward the connotation of the business model innovation of the new enterprise,compares and analyzes its characteristics. Next,we summarize the literature in the past 10 years and conclude the driving factors of the business model innovation of the new enterprise. On this basis,integrating three strategic perspectives of rational positioning,evolutionary learning and cognition,this paper puts forward an integrated analysis framework for the business model innovation of the new enterprise and provides some references for new enterprises to carry out business model innovation.