基于电子商务平台的黄茶市场分析

Analysis of the Status Quo of Yellow Tea Market Based on E-commerce Platform

对电子商务平台随机筛选的50个黄茶产品,就其价格、销量、消费者评论等进行分析,同时抽取市场上15个黄茶产品进行感官审评,得出电子商务平台黄茶市场现状。结果表明,黄茶产品的品质、性价比、服务和品牌等对消费者选择影响显著,电商黄茶市场价格与品质关系不显著。

This paper analyzes 50 yellow tea products randomly selected by e-commerce platform, and analyzes its price, sales volume, consumer reviews, etc., and extracts 15 yellow tea products from the market for sensory evaluation. The results show that the quality, cost performance, service and brand of yellow tea products have a significant impact on consumer choice. At the same time, it is found that the current price and quality of e-commerce yellow tea market is not significant.