我国茶叶出口销售包装存在的问题及对策

Problems and Countermeasures of China's Tea Export Sales and Packaging

销售包装可以提升产品附加值,提高茶叶产品的竞争力,因而成为强有力的营销手段。然而,现阶段我国的茶叶出口并没有充分发挥销售包装应有的价值和作用。本文分析了销售包装对我国茶叶出口的影响及茶叶出口销售包装存在的问题,提出了改善我国茶叶出口销售包装以提升茶叶产品的国际竞争力的措施。

Sales packaging can increase the added value of products and enhance the competitiveness of tea products, thus becoming a powerful marketing tool. However, at this stage, China’s tea exports have not fully utilized the value and role of sales packaging. This paper analyzes the impact of sales packaging on China’s tea exports and the problems of tea export sales packaging, and proposes measures to improve China’s tea export sales packaging to enhance the international competitiveness of tea products.