自媒体影响大学生思想政治教育的因素研究——基于SEM的实证分析

An SEM-based Factor Analysis of the Influence of We-media on University Ideological and Political Education

自媒体的交互性、平等性和多样性对大学生思想政治教育有积极影响;自媒体的开放性对大学生思想政治教育有间接消极影响,且自媒体环境复杂性在其中起到中介作用。充分发挥自媒体交互性的优势特征,探索多样性的自媒体教育内容、平等式的教育方法,建构有效的自媒体开放监督机制,有助于达到立德树人的教育目标。

In terms of its interaction,equality and diversity,We-media has positive influence on university ideological and political education while its openness has indirectly negative influence mediated with the environmental complexity of We-media.We should make full use of the interaction of Wemedia,explore diverse educational materials on We-media,develop the educational methods of equality,and construct an effective supervision mechanism over the openness of We-media so as to attain our educational goal of cultivating talents of proper virtues.