健身气功产业发展中的瓶颈问题及对策探讨

Discussion on Bottleneck Problems and Countermeasures in The Development of Fitness Qigong Industry

阐述了发展健身气功的政策依据,认为健身气功产业在发展过程中遭遇专业人才、专项资金和宣传普及等多方面的瓶颈,产业发展受阻。帮助健身气功产业突破瓶颈,需要创新健身气功发展新模式,走健身气功和健康服务产业结合发展的道路,构建以健身气功为中心的网状产业体系;同时创新宣传途径,拓宽受众人群,树立活动品牌,以促进产业良好发展。

Fitness Qigong is a national tradition sports project in China, which plays an important role in enhancing the health of the people. In recent years, the development of fitness Qigong industry has encountered many bottlenecks, such as professional talents, special funds and publicity and so on, and the development of the industry has been hindered. In order to help the fitness Qigong industry break through the bottleneck, it is necessary to innovate the new development model of fitness Qigong, and take the road of combining Qigong with health service industry to build a network industry system centered on fitness Qigong. At the same time, we should innovate ways of publicity, broaden the audience, set up active brands, so as to promote the good development of the industry.