新媒体的兴起缘由与功能

The Origin and Function of New Media Rising

新媒体自世纪之交以来逐渐兴起,其个性化突出、信息传播迅速、表现形式多样、给受众的选择性增多等鲜明特征和对未来媒体发展走向的主导是毋庸置疑的。然而新媒体也存在着许多功能不足的问题。本文旨在探究新媒体能够日趋兴盛与繁荣的缘由依据,并以此为基础概括新媒体的新功能,指出新媒体功能建构过程中,特别是在舆论引导和思想政治教育领域的不足和由此引发的相关问题。

New media has gradually emerged since the turn of the century,its distinctive features,rapid information dissemination,diverse forms of expression,increased selectivity for the audience,and other characteristics and the leading role in the future development of the media are unquestionable.However,there are many functional problems and insufficient functions in new media.This paper aims to explore the basis for the new media to flourish and prosper.Based on this,the new functions of new media are summarized,and the shortcomings and related problems in the process of constructing new media functions,especially in the field of public opinion guidance and ideological and political education,are pointed out.