乡村振兴背景下乡村文化再造与文化自觉

Rural Cultural Reconstruction and Cultural Consciousness in the Context of Rural Revitalization

乡村文化是理解乡村社会的切入口。乡村振兴战略背景下研究乡村内生文化的再造非常有必要。文章通过对乡村文化再造实践案例的分析,发现乡村文化再造策略有:注重包括古色文化、戏曲文化、红色文化在内的传统历史文化的传承;通过文化产品、文旅融合项目及校地联姻等手段打造品牌文化;结合本地资源优势发展时代绿色文化等。然而,在文化再造的背后仍然存在着文化断层、工具化及"异化"的隐忧。要缓解这些隐忧关键在于文化自觉。提倡挖掘乡村文化精英,发展文化自组织;赋予农民"话语权",实现多元共治;在文化自觉的前提下践行文化创意等。

Rural culture is the entrance to the understanding of the rural society.It is necessary to study the reconstruction of rural endogenetic culture under the strategy of Rural Revitalization.The strategy of the reengineering of rural culture is to pay attention to the heritage of the traditional history and culture,including the ancient culture,the opera culture and the red culture,and to build the brand culture through the use of cultural products,the integration of the literary tour and the marriage of the school,and the development of the green culture in the era of the local resource advantages.However,there are still cultural worries such as cultural faults,instrumentalization and alienation behind the cultural reconstruction.The key to mitigate these hidden worries lies in the cultural consciousness.It is advocated to excavate the elite of the rural culture and develop the self -organization of culture;to give the farmers " the right to speak",to realize multiple co governance,and to practice cultural and creative ideas under the premise of cultural consciousness.