文化自信背景下高校校园媒体立德树人功能的实现

The Realization of the Moral-Education Function by College Campus Media under the Background of Cultural Self-Confidence

作为培养大学生文化自信的主要阵地,高校校园媒体应当结合当下媒介环境创新性地践行坚定文化自信的指导思想,更好地发挥其立德树人的功能,促进当代大学生的全面发展;发挥校园媒体的阵地作用,更好地运用校园媒体加强当代大学生的思想政治教育工作。这是当下高等教育的重要任务。针对当前高校校园媒体传播媒介手段日趋增多而内容单薄不够丰富,校园媒体日益增多而管理缺乏力度等问题,在文化自信背景下应着重从校园媒体的形式创新和媒体策划等方面促进高校校园媒体立德树人功能的实现。

As the main position of cultivating cultural self-confidence of college students, the campus media in colleges should innovatively practice the guiding ideology of firm cultural self-confidence in the light of the current media environment and better play its role of moral education to promote the overall development of contemporary college students. It is an important task for higher education to give play to the position role of campus media and make better use of the media to strengthen the ideological and political education of contemporary college students. In view of the problems of more and more medium means and insufficient contents in college campus media, increasing campus media and lack of management, we should focus on the realization of the moral-education function in form innovation and media planning of campus media under the background of cultural self-confidence.