摘要
以电子商务进军农村所产生的影响为切入点,对农村开展电子商务业务的政策与市场支撑因素进行了分析,并提出O2O模式下的农村超市物流信息服务运作与系统,以期使电子商务在农村地区得到更好的发展,使其整体物流信息服务水平得到提升。
Based on impact of e-commerce in rural areas,policies and market support factors of e-commerce in rural areas were analyzed and operation and system of rural supermarket logistics information service under O2O mode were put forward,in order to make e-commerce in rural areas develop better and improve overall logistics information service level.
作者
赵长东
ZHAO Changdong(School of Economics and Management,Shaanxl College of Communication Technology,Xi'an Shaanxi 710014,China)
出处
《农业工程》
2018年第11期151-153,共3页
AGRICULTURAL ENGINEERING
关键词
电子商务
O2O模式
小城镇超市
物流信息服务
e-commerce
O2O mode
small town supermarket
logistics information service