从线性到高维——虚拟现实新闻的应用场景和生产误区

From Linear to High-dimensional——the Application Scenarios and Production Errors of Virtual Reality News

移动智能标志着人类进入信息高维时代,虚拟现实新闻是高维新闻生产的新兴手段。当下虚拟现实新闻的主要问题在于沿用线性思维,在新闻价值提供、新语境信息需求的满足,以及新工具特长发挥等方面均受到束缚,也未能满足高维时代的用户新需求。实际上,虚拟现实新闻要在海量信息时代立足,可以采用高程度注意力投注等多种方式建设与传统新闻的竞争隔绝机制,借助动态竞争新思路创新应用场景。以此为鉴,转型中的媒体人也应直面线性新闻生产的同质化风险,调整生产方式、更换思维方式,打通高维信息通道,提供适配高维新需求的新新闻产品。

Mobile intelligence indicates that human beings have entered the era of high information dimension. Virtual reality news is a new means of high information dimension. At present, the main problem of virtual reality news is to use linear thinking, which is constrained in the provision of news value, the satisfaction of new contextual information demands, and the play of new tools’ advantages, and fails to meet the new demands of users in the high-dimensional era. In fact, in order to establish itself in the era of mass information, virtual reality news can use a variety of ways, such as high degree of attention betting, to build a competitive isolation mechanism with traditional news, and innovate application scenarios with the help of new ideas of dynamic competition. Based on this, the media people in the transition should also face the homogenization risk of linear news production, adjust the mode of production, change the way of thinking, get through the high dimension information channel, and provide new news products with high demand for high maintenance.