台湾民间信仰的文化创意实践——台中大甲镇澜宫妈祖个案研究

Cultural and Creative Practice of Taiwan Folk Religion——A Case Study of Dajia Jenn Lann Temple

近年来,民间信仰与文化创意产业的结合成为台湾地区文化创意产业中特殊且值得关注的一类。妈祖文创已是台湾民间信仰文创的先行者,在台湾已有不少妈祖的文化创意实践。每年农历三月的大甲镇澜宫妈祖进香活动已是全岛性的盛事,被称为"世界三大宗教活动"之一,已经形成较有规模的观光盛宴;此外,大甲镇澜宫妈祖的文创产业在影视、动漫、科技、文物、文创商品开发等方面都已有实践成果。本研究使用资料分析、田野调查等方法,通过对大甲镇澜宫妈祖的文创实践的个案研究,探讨台湾民间信仰文化创意的发展策略与路径。

In recent years, the combination of folk religion and cultural and creative industry has become a special and noteworthy area in Taiwan’s cultural and creative industry. Cultural and creative innovation of Goddess Matsu has become a forerunner of cultural and creative practice of folk religion in Taiwan. In this context, there have been quite a few cultural and creative practices about Goddess Matsu in Taiwan. For example, the activity of offering incense to Dajia Jenn Lann Temple Goddess Matsu in every March of the lunar calendar has become an island-wide event and a large scale sightseeing feast. Besides, there have been practical effects in aspects such as TV and films, animation, science & technology, cultural relics and cultural and creative commodity development related to Dajia Jenn Lann Temple Goddess Matsu in cultural and creative industry. In this research, data analysis, field investigation and other methods were adopted to study cultural and creative practice of Dajia Jenn Lann Temple Goddess Matsu and discuss the development strategies and history of cultural creativity of folk religion in Taiwan.