互联网对公共文化服务质量的影响及对策

The Impact and Countermeasures of the Internet on the Service Quality of the Public Culture

互联网使得公共文化服务逐渐成为一种公共文化的供给系统,它通过降低信息传播的成本、增加信息传播的广度等方式,促进了公共文化服务的均等化。互联网使得公共文化服务与经营性文化产品生产之间的边界日益模糊,促使了公共文化服务的差异化。互联网改变了信息传播的方式,从而提高了公共文化服务的效能。构建多终端传播方式、构建公共文化服务的市场体系、由强化向公共文化设施的投入转向对内容的投入、由生产管理向需求管理转变,将是公共文化服务的发展方向,这就要求政府由公共文化服务的主要提供者转变为公共文化提供机构的监督者和公共文化内容的引导者。

The internet makes the service of public culture become a supply system of public culture. It improves the equalization of the service of the public culture through reducing the cost and increasing the scope of dissemination of information. Because the internet makes the information surplus from rare, the boundary between the service of public culture and the management cultural products has become vaguer, which makes the differentiation of the service of public culture. The internet changes the way of the dissemination of information, which raises the efficacy of service of public culture. Constructing multiterminal communication mode, constructing the market system of public cultural service, strengthening the input from the public cultural facilities to the public cultural content and shifting from production management to demand management will be the developing direction, which demands the government change from the provider of the service of public culture into the supervisor of the public culture organization and the guide of public cultural content.