摘要
以"农家乐"旅游运营模式的弊端及创新为主题,比较分析了3种"农家乐"旅游运营模式,提出了"农家乐"旅游的创新模式,即在适应网络发展背景下,遵循当前旅游市场消费者注重体验感的趋势,选择"政府+公司+社区+农户"的创新性的运用模式,旨在为"农家乐"旅游的运营模式提供有益借鉴。
Disadvantages and innovation of ‘home-stay tourism’ operation mode were taken as subject,3 kinds of ‘home-stay tourism’ operation modes were compared and analyzed,an innovative mode was put forward,namely,under background of adapting to development of network,following trend of consumers paying attention to sense of experience in current tourism market,innovative application mode of ‘government + company + community + farmers’ was chosen,aiming to provide a useful reference for ‘home-stay tourism’ operation mode.
作者
马骞
吕妮
MA Qian;LV Ni(Xi 'an Aeronautical Polytechnic Institute,Xi 'an Shaanxi 710089,China)
出处
《农业工程》
2018年第12期124-126,共3页
AGRICULTURAL ENGINEERING
关键词
农家乐
运营模式
创新研究
体验感
home-stay tourism
operation mode
innovation research
sense of experience
