政治修辞与形象传达:延安时期毛泽东对外国记者讲述中国故事的话语策略

Political Rhetoric and Image Communication:Mao Zedong's Discourse Strategies on Telling Chinese Stories to Foreign Journalists during the Yan'an Period

延安时期,毛泽东积极寻求外国记者的采访,阐释中国共产党的抗战方针,精心讲述延安故事,通过树立正义之战的合法性、使用共情词汇寻求认同、重新描述来定义事件、积极使用比喻修辞等手段,展现了高超的话语策略与娴熟的传播技巧。这些传播活动,特别是外国记者的新闻稿件经翻译再在国内出版发行,突破了国民党政府对延安的污蔑与封锁,为中国共产党赢得了国际声望与人民的支持。分析延安时期毛泽东对外国记者的话语策略,对于展现与继承延安经验有着重要的理论与现实意义。

During the Yan’an period,Mao Zedong actively sought interviews with foreign journalists,explained the Chinese Communist Party’s anti-Japanese war policies,elaborated Yan’an stories.By establishing the legitimacy of the war of justice,using empathic vocabulary to seek identification,re-description to define event,and actively using metaphorical rhetoric and so on,Mao Zedong showed superb discourse strategies and skillful communication skills.These communication activities,especially the press releases of foreign journalists which were translated and published in China,brook through the Kuomintang government’s filth and blockade against Yan’an and won for the Communist Party of China to international prestige and support from the people.The analysis of Mao Zedong’s communication activities to foreign journalists during the Yan’an period has important theoretical and practical significance for the demonstration and inheritance of Yan’an experience.