国际社交网络中“国家实在”传播与国家形象演化机制研究

A Study of the"National Reality"Communication and the Evolutional Mechanism of National Image in the International Social Network

"国家实在"作为国家形象的一个原初性范畴,是国家形象研究的逻辑起点。准确认识和理解"国家实在"是国家形象研究的基础性问题。本文聚焦于"国家实在",试图厘清"国家实在"、国家客观现实与国家形象的内涵和联系,建立"国家实在"、国家客观现实与国家形象三者间的关系模型。通过分析"国家实在"与国家形象在国际社交网络中的生成和传播过程,深入探索国际社交网络中"国家实在"传播的核心机制,总结国家形象在国际社交网络中的演化规律。在此基础上,本文提出了未来如何在国际社交网络中提升国家形象的建议。

As an primordial category of national image,"national reality"is the logical starting point for the study of national image.The accurate understanding of"national reality"is the basic issue of the study of national image.This paper focuses on the"national reality"and tries to clarify the connotation and connection between the"national reality"and the national image.Through the analysis of the process of generation and dissemination of"national reality"and national image in international social networks,this paper tries to explore the core mechanism of"national reality"communication and summarize the evolution of national image in the international social network.On this basis,this paper proposes strategies and suggestions on how to improve the national image in the international social network.