资源拼凑、团队即兴与初创企业新产品开发绩效

Impact of resource bricolage and R&D team's impromptu creation on the new product development performance of startups

本论文构建了资源拼凑、团队即兴与初创企业新产品开发绩效的关系理论模型,通过使用结构方程模型对广州地区133家初创企业研发团队问卷调查数据进行实证研究发现:(1)资源新目的重组不但对初创企业新产品开发绩效产生显著的直接正向影响,而且还分别通过研发团队的认知即兴和行为即兴两个中间变量对初创企业新产品开发绩效产生显著的间接正向影响;(2)资源将就使用和资源就地取材对初创企业新产品开发绩效均没有显著的影响,但资源将就使用仍然会通过研发团队行为即兴,对初创企业新产品开发绩效产生显著的间接正向影响,而研发团队资源就地取材也会通过团队认知即兴和行为即兴,正向影响初创企业新产品开发绩效;(3)研发团队的团队即兴包括认知即兴和行为即兴,均对初创企业新产品开发绩效产生显著的直接正向影响作用。

The role of bricolage that helping new established enterprises get resources to develop new product was examined in Chinese new established high-tech enterprises. Data from a survey of 133 R&D Groups with structural equation model method were applied to test a model proposing that bricolage to influence R&D group’s improvisation,and so promote their new product development performance. We found that bricolage with resources recombination for new purposes not only took direct positive effect on new product development performance of entrepreneurial enterprises,but also took indirect positive effect on it through R&D group’s cognitive and behavioral improvisation. At the same time,although bricolage with resources making do and bricolage with resources at hand took no direct effect on new product development performance of entrepreneurial enterprises,bricolage with resources making do can impact on it through R&D group’s behavioral improvisation,and bricolage with resources at hand can impact on it through R&D group’s cognitive and behavioral improvisation. In addition,R&D group’s cognitive and behavioral improvisation both took direct positive effect on new product development of entrepreneurial enterprises significantly. Finally,implications of the findings were discussed.