非官方媒体使用对制度自信的影响机制——以网民为分析对象的实证研究

Impact Mechanism of Unofficial Media Use on System Confidence: An Empirical Research of Netizens

大众传媒对民众的政治态度与政治倾向具有深刻影响。文章从政治传播理论出发,研究非官方媒体使用对民众制度自信的影响机制,建立以政府信任为中介变量、官方媒体使用为调节变量的有调节的中介效应模型,并以2015年"网民政治社会态度调查"的全样本和子样本数据对其进行验证。研究结论表明:第一,非官方媒体对政治信任具有解构功能,体现出民众的实用主义政治认同逻辑;第二,官方媒体对政治信任具有论证与辩解功能,是政府信任向制度自信转化的"催化剂";第三,不同群体的媒体政治传播效应具有较大差异。未来可通过深度访谈等质化研究的方式,进一步探索媒体接触对制度自信的影响机制。

Mass media has a profound impact on political attitudes and political tendencies of the public.This paper studies nongovernment media's using the mechanism to influence the public's institutional confidence starting from the theory of political communication,establishes a moderated mediation model with government trust as intermediary variable and official media use as moderating variable,and verifies it with the full sample and subsample data from the survey on the political and social attitudes of Netizens (2015).The findings include:first,nongovernment media plays a deconstruction role in political trust,which indicates that the public performs a pragmatic logic of political identity;second,official media plays an argumentation and defense role in political trust,which is the "catalyst"for transformation from government trust to institutional confidence;third,the media political communication effects of different groups are vastly different.In the future,through qualitative research methods including in -depth interviews,we can further explore the mechanism of media contact's influence on institutional confidence.