推进工业旅游创新发展的路径探析——以新昌县国家级全域旅游示范区创建为例

A Probe into the Path of Promoting the Innovation and Development of Industrial Tourism——A Reflection on the Establishment of a National Level Tourism Demonstration Area in Xinchang County

在新昌县全域旅游国家级示范区的全力推进中,工业旅游成了严重短板。虽然新昌工业旅游的发展有着深厚的产业基础、优越的政策环境和良好的发展契机,但当前却面临着重视程度不够、主体认知不足、市场开发不足、客观条件落后等问题。要促进工业旅游的创新发展,必须从全域旅游视角出发进行总体谋划,找准发展定位,立足实际,有序推进,深度开发,持续创新。

In the full promotion of the National Tourism National Demonstration Zone in Xinchang County, in-dustrial tourism has become a serious short board. Though the development of industrial tourism in Xinchang has a deep industrial foundation, favorable policy environment and good development opportunities, it is fac-ing such problems as insufficient attention, lack of subject cognition, lack of market development and back-ward objective conditions. In order to promote the innovation and development of industrial tourism, we must make overall plans in the perspective of global tourism, identify the orientation of development, and proceed in an orderly way, deepen development and innovate continuously.