能源终端消费行为选择:环境关心的柔性驱动

The behavior options for energy terminal consumption:flexible driving force of environmental concern

削减碳排放、打造"绿水青山",成为雾霾时代共同愿景。当居民能源消费成为继工业部门之后的第二大能耗主体,公众能否做出理性的行为选择,至关重要。本研究通过理论分析及文献梳理,构建能源终端消费理论框架,并运用扎根理论,揭示行为选择的环境关心特质。进一步,在节能环保设施可获性、节能技术成熟度等情境因素调节下,基于行为选择脉络结构,采用结构方程,检验环境关心相关主范畴对能源终端消费行为柔性驱动的影响显著性。研究证实:(1)存在于区域特征、家庭特征以及个体特征中的9类要素对公众环境关心形成产生影响;(2)情境因素调节下,环境关心对能源终端消费选择具有不同的驱动力;(3)构建生态文化、营造"激励性"企业节能技术创新主体地位、强化"后物质主义"消费价值观、增强能源终端消费经济效应感知,有助于环境关心驱动力转化,实现公众能源选择过程中经济利益追求与社会生态利益的一致性。

The reduction of carbon emissions has been a common vision for the whole world.When the public use much more energy to satisfy their daily life, household energy consumption has become the second largest part in our country. In order to lower down the total carbon emission of China and make a better place to live, it is very important to help the public making rational lowcarbon behavior choices. With theoretical analysis and literature review, the article constructed a theoretical framework for the public energy consumption. The results showed that, as the major environmental awareness, the environmental concern quality had deep inner connections with residents’ energy saving behaviors. By using the Grounded theory, from the face to face interviews of 41 interviewees, with the open coding and axis coding technology, the research revealed main factors influencing the formation of environmental concern quality. Further, authors used structural equation to test the influence significance between such major factors and the public energy saving behaviors. From putting forward 6 main hypotheses and building up 3 structural equation models,the article wiped out the wrong hypotheses and calculated each path coefficient. Based on the analysis, there were three conclusions. The first, there were 9 elements, economic development,geographical conditions, household income, the number of family member, education level, age,job type, gender and ecological behavior awareness, affecting the level of environmental concern.The second, the maturity of ecological technology and the convenience of ecological facilities could adjust the driving force of environmental concern for the residents’ energy saving behaviors.The third, shaping the ecological culture, promoting the eco-technological innovation, establishing the post-materialist consumption values and lifting the economic rewarding of energy saving behaviors would contribute to the green energy terminal consumption.