场景传播机制及其影响分析

Scene Communication Mechanism and Its Impact Analysis

场景传播是特定情境下个性化传播和精准服务的适配。将传统PC端网站内容垂直化重新构造的新平台APP,是场景传播的重要场域。场景传播具备传播"时空一体"化、适时提供恰当的服务、隐在的大众文化传播特质等基本特征。搭载于移动物联网终端的APP基于场景传播模式,通过LBS系统借助传感器的三维建模、数据管理平台的运作将场景与精准的服务相适配,最终实现向移动用户提供个性化实时体验。场景传播广泛而普及,对人们的社会生活、意识结构及社会形态将会产生深远的影响。

Scene communication is the adaptation of personalized communication and precise services in specific situations. The new platform APP, which vertically reconstructs the content of traditional PC-side websites, is an important field of scene dissemination. Scene communication has the basic characteristics of"integration of time and space", timely provision of appropriate services, and hidden characteristics of mass cultural communication. App on mobile Internet of Things terminal is based on scenario propagation mode. It adapts scenarios to precise services through three-dimensional modeling of sensors and operation of data management platform through LBS system, and finally provides personalized real-time experience to mobile users. Scene dissemination is widespread and popular, which will have a far-reaching impact on people’s social life, ideology and social formation.