基于三阶段DEA模型的文化传媒类上市公司经营效率研究

Research on Operating Efficiency of Cultural Media Listed Companies Based on Three-Stage Data Envelopment Analysis Model

随着文化产业在国民经济中所占比重越来越大,文化产业相关政策密集出台予以扶持.研究选取我国31家文化传媒类上市公司作为样本,利用三阶段DEA模型对其经营效率进行分析和评价.结果表明:在剔除外部环境因素的影响后,这31家文化传媒类上市公司无论是综合效率还是纯技术效率和规模效率都有所提高;纯技术效率对公司综合效率的影响更为直接,其效率提升或下降影响着综合效率提升或下降;文化传媒类上市公司经营效率水平受外部环境因素影响较大,分别表现为GDP的增长和政府扶持力度的加大对经营效率的提高具有消极作用,而居民消费水平的提高对经营效率的提高有积极作用.研究就此提出:应把握发展契机、协调与其他产业之间的关系、继续增加技术研发方面的投入、不断创新投入途径、适度缩减政府财政扶持力度等政策建议.

With the increasing proportion of cultural industry in the national economy,policies related to cultural industry have been intensively introduced to support it. This study selects 31 listed cultural media companies in China as samples, and uses a three-stage DEA model to analyze and evaluate their operating efficiency. The results show that after removing the influence of external environmental factors, the 31 listed cultural media companies have improved their technical efficiency, pure technical efficiency and scale efficiency.Pure technical efficiency has a more direct impact on the company’s technical efficiency. Its efficiency increase or decrease affects the technical efficiency increase or decrease. The operating efficiency level of cultural media listed companies is greatly influenced by external environmental factors. The growth of GDP and the increase of government support have negative effects on the improvement of operating efficiency, while the improvement of residents’ consumption level has positive effects on the improvement of operating efficiency. This study puts forward: we should grasp the opportunity of development, coordinate the relationship with other industries, continue to increase investment in technology research and development, continuously innovate ways of investment, and moderately reduce the government’s financial support.