现代传播方式对乌镇竹编技艺的传承发展影响研究

Influence of Modern Communication Model on the Inheritance and Development of Wuzhen Bamboo Weaving

我国民艺普遍存在传承与发展的难题,而乌镇竹编在传承过程中却能逐渐摆脱这一困境,呈现出一种全新态势。面对这一现象,本研究采用田野调查法和专家访谈法,通过对比分析,来探究传统传播方式与现代传播方式之优劣,及其对民艺传承发展的影响。结果显示:传统传播方式以师徒或家庭传承为主,其口语化、单性线的传播特点在很大程度上局限了民艺的传承与传播。以互联网为基础的微信、微博、微视频等现代传播方式所呈现出来的交互式分享与海量、超时空、裂变式传播等特点,使信息传播范围以超乎想象的几何倍数扩大。与传统传播方式相比较,现代传播方式更有利于民艺传播及传承发展。

Many Chinese folk handicrafts generally have a common problem of inheritance and development. However,the Wuzhen bamboo weaving is gradually getting out of this dilemma and presents a new trend. This issue was studied by using the field survey and expert interview methods. The advantages and disadvantages between traditional and modern communication were compared and analyzed,and their influences on the inheritance and development of folk handicrafts were Explored. Results showed that the traditional communication models are dominated by mentorship or family inheritance, its linear and oral communication characteristics greatly restricted the inheritance and development of the folk handicrafts.However,the modern communication models use Internet based medias such as We Chat,Micro Blog and Micro Video as communication tools,characterizing by interactive sharing and massive,explosive and hyperspace communication. Therefore,the spreading of information is increasing at a geometric rate far beyond imagination. The modern communication model is beneficial for the inheritance and development of the folk handicrafts in comparison with the traditional one.