摘要
基于社交平台的图书话题设计以低成本能耗完成了图书销售从"跑马圈地"到"精耕细作"的颠覆性转变。场景建构和价值观凝聚是图书话题设计的重要目标,故事言说、人格背书、惊喜制造是图书话题设计的具体策略。
The design of reading topics based on social media completes the subversive transformation of book sales from extensive to intensive work with low cost strategies. Context construction and cohesion of social values are important goals for reading topic design. Storytelling, personality endorsement, and surprise manufacturing are the specific strategies for reading topic design.
作者
刘果
王梦洁
LIU Guo;WANG Meng-jie(School of Journalism and Communication,Hunan Normal University, Changsha 410086,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第2期65-70,共6页
Editorial Friend
基金
湖南省高校创新平台开放基金项目"用户个性化需要视角下数字出版研究"(15K075)
关键词
话题设计
场景
情感体验
价值观凝聚
topic design
context
emotional experience
cohesion of social values
