互联网时代三维数字化在家居产品展示中的新形式探究

The New form of 3D Digitalization of Household Products Display in the Internet Era

通过在互联网大时代背景下的新型营销模式分析,新的消费模式应运而生——"以人为本"的完美购物体验,指出不同的产品展示方式将为用户带来不一样的的交互感受,进而介绍传统的家居产品展示和三维虚拟家居产品展示的种类、特点,重点介绍实景+产品自动建模展示,并以实际的设计案例介绍实景重建的技术、产品自动建模、产品与实景的融合展示,其真实感和互动性为用户带来从未有过的的完美体验。

Through the analysis of the new marketing mode under the background of the Internet era, a new consumption mode emerges as the times require. "People-oriented" perfect shopping experience,which points out that different display methods will bring different interactive feelings for users, introduces the traditional household-products display and the types and characteristics of 3D virtual householdproducts display with emphasis on the presentation of "real scene + product‘’ automatic modeling. It introduces the techniques of real scene reconstruction, automatic product modeling, the integration display of product and scene with practical design examples, which provide users with a perfect experience of unprecedented realism and interaction.