满足性符号意义的消费与设计——创意时代高端设计产业人才培养改革研究

The Study of Consumption and Design about the Satisfying Symbolic Meaning——The Study on Reform of High-end Design Industry Talents in creative time

创意时代的设计提出了更高的要求,国际前端产业链的竞争加剧了设计教育的改革步伐。这种改革不仅要从人文素养、团队合作模式等方面入手,也要从知识体系、企业与设计的协同创新入手,共同展开改革。创意时代的消费,其主要特征是满足消费者对产品的符号意义的需求和渴望为心理特征,而这种符号意义,代表着某一团体、亚文化、族群等方面的共同文化认可。

The design in the creative age has higher requirement,the competition between international high-end industrial chains has exacerbated this difficulty,promoted the reform pace of design education.This kind of reform should start not only from the aspects of humanistic quality and team cooperation mode,but also start from the knowledge system and collaborative innovation between enterprise and design.The characteristics of consumption in the creative era are mainly to satisfy consumers'desire for the symbolic meaning of products,and this symbolic meaning represents the common cultural identity of a certain group,subculture and ethnic group.