供需视角下金丝玉文化内涵的认知差异分析

Analysis on the Cognitive Differences of the Cultural Connotation of “Jinsiyu” from the Perspective of Supply and Demand

为更好地挖掘和发展金丝玉文化内涵,了解金丝玉产业销售人员及消费者对金丝玉文化内涵的认知现状,对乌尔禾区金丝玉的销售者和消费者进行了问卷调查和深度访谈,从供需视角下分析了二者对金丝玉文化内涵的认知差异。结果表明:调查对象在金丝玉是否具有独特的文化内涵及其重要程度方面,销售者的认知程度高于消费者;在金丝玉文化内涵的具体表现形式了解程度方面,销售者和消费者的认知程度接近;在金丝玉文化内涵的最佳展示环节方面,销售者和消费者在金丝玉产品的展览环节与产品包装环节产生了认知差异,在需要加强的具体环节方面,二者在宣传和原料管理方面产生了认知差异。

In order to better explore and develop the cultural connotation of"Jinsiyu",to understand the status quo of the cognition of sellers who from the industry chain of"Jinsiyu"and consumers on the cultural connotation,we conduct a questionnaire survey and in-depth interview with the sellers and consumers of"Jinsiyu"in Wuerhe district.From the perspective of supply and demand,this paper analyzes the cognitive differences between them. The results show that: The cognition level of the sellers is higher than that of the consumers,in the aspects of whether there is a unique cultural connotation of"Jinsiyu"and the significance of its cultural connotation;The cognition degree of sellers and consumers is close to the understanding degree of the specific expression form of cultural connotation of"Jinsiyu";In terms of the best display of the cultural connotation of "Jinsiyu",there are cognitive differences between sellers and consumers in the exhibition and packaging of"Jinsiyu"products. And In the matter of the specific aspects of the cultural connotation of"Jinsiyu"that need to be strengthened,there are cognitive differences in the promotion of cultural connotation of"Jinsiyu"and the management of raw materials.