“互联网+”背景下旅游产业链的重构研究——以广西为例

Reconstruction of tourism industry chain under the background of “Internet +”—— taking Guangxi as an example

目前互联网技术高速发展,旅游产业呈现出快速增长的发展态势。互联网技术的变革正悄然改变旅游业的发展格局,然而以广西为例,旅游产业却面临着市场秩序混乱、产业链条短、产业结构单一等诸多问题,因此亟须从旅游产业链纵向延伸、横向拓展两个层面对广西旅游产业链重构进行研究,搭建"互联网+"背景下旅游产业链的重构框架,以促进旅游产业的转型升级。

In the era of big data with the rapid development of Internet technology,tourism industry shows a rapid growth trend. At present,the change of Internet technology is quietly changing the development pattern of tourism industry. However,the tourism industry is facing many problems,such as the disorder of tourism market,the short and narrow chain of tourism industry,and the singleness of tourism industry structure. Therefore,it is urgent to extend the tourism industry chain vertically and horizontally in Guangxi. We will reconstruct the framework of the tourism industry chain under the background of"Internet + ",so as to promote the transformation and upgrading of the tourism industry.