全媒体时代民族音乐的传播与优化策略研究

The Spread of National Music and Optimization Strategy Research in the All Media Era

全媒体时代已经不是一个全新的概念,从这个词汇诞生到现在已经有二十几年。随着计算机技术的进步,各种信息传播媒介增加,媒介不再仅仅是人们印象中的书籍、报纸、唱片等,而更多的是手机、电脑等。据不完全统计,近些年期刊杂志的阅读量明显减少,微信公众号上的各种自媒体却越来越多,看报纸的人数减少,手机上的今日头条、搜狐新闻等阅读量增多,唱片销售量减少,音乐APP上一首歌的点击量都能过亿。所以,在这个时候较多依赖原始传播手段的民族音乐受到了极大冲击,出现了受众与传播主体减少,传播方式单一等种种问题。因此,改善民族音乐的生存条件,对这些问题进行梳理与探究具有重要意义。

The era of full media is not a completely new concept,twenty years have passed since the birth of this vocabulary.With the advancement of computer technology, various kinds of information media are increasing. Media is no longer just books, newspapers, records, etc., but more mobile phones and computers.For example, according to incomplete statistics, the reading volume of periodicals and magazines has decreased significantly in recent years, and various kinds of self-media on the We Chat account have been increasing.Reduced reading of newspapers, increased headlines on mobile phones, Sohu News, etc.Reduced sales of records, and the clicks on a music app can exceed 100 million.Therefore, at this time, the national music that relies more on the original means of transmission has been greatly impacted.There have been various problems such as the decrease of audiences and propagators, single dissemination methods, etc. Therefore, it is of great significance to improve the living conditions of national music and sort out and explore these issues.