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专访Ken Cato:优秀是完美的敌人

INTERVIEW WITH KEN CATO:GOOD IS THE ENEMY OF BEST
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摘要 2016年秋,Cato Brand Partners企业与品牌形象作品集《认识我》出版。美国独立企业形象评论员Tony Spaeth在该书前言中评价Ken Cato的成就时写道:“如果要罗列出全世界10位最重要、最具影响力的商业设计师。以及设计界卓越的代表者、变革的推动者、真正的行业领导者,那么Ken Cato肯定会出现在这张名单上,并且排名一定很靠前……当我们还在专注于国内市场的时候,Ken Cato和他的合伙人们已经用他们优秀的企业和品牌形象设计,不动声色地拓展到亚洲、中东、欧洲、拉美市场了……” "if we were to list the world's ten most important,highest-impact business designers -wellsprings of excellence,change agents, true industry leaders -Ken Cato must be on our list,and pretty high on it,too While we have been largely preoccupied with our domestic market,Ken and his partners have quietly salted Asia,the mid-east,Europe and Latin America with beautifully designed corporate and brand identity solutions."Tony Spaeth (USA),independent corporate identity commentator,commented on Ken Cato's achievements in the foreword for Recognise Me,a book showcasing the corporate and brand identity work of Cato Brand Partners,which was released in the fall of 2016.
出处 《包装与设计》 2019年第1期4-25,共22页 Package & Design
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