中国传统吉祥图形的新视觉传达探究

New Visual Communication of Chinese Traditional Auspicious Graphics

传统文化与现代化设计的有效结合是近些年各个行业的热议话题,自从西方艺术设计的理念传入到我国之后,我国对艺术设计教育的重视程度有明显的提高,同时传统文化的传承与发展也受到了显而易见的挑战。在此背景下,如何有效地运用我国传统文化元素显得非常重要。为了更好地改进视觉传达效果并弘扬和传承传统文化,文章简要分析中国传统吉祥图形的新视觉传达设计方法,希望可以为相关工作者提供一定帮助。

Effective combination of traditional culture and modern design is a hot topic in various industries in recent years. Since the concept of Western art design was introduced into our country, our country’s attention to art design education has improved significantly. At the same time, the inheritance and development of traditional culture have suffered obvious challenges. Under this background, how to effectively apply the elements of Chinese traditional culture is very important. In this regard, in order to better improve the visual communication effect and carry forward and inherit traditional cultural elements, this paper briefly analyses the new visual communication design method of Chinese traditional auspicious graphics, hoping to provide some help for relevant workers.