摘要
由于在OEM合作中,名牌企业(订货方)处于优势地位,定牌生产的合作方式多样化,订单的模式不一,如何整合生产资源和不同的定牌订单,实现自己的成本优势和巩固OEM合作,就成为制造商的一个课题。本文以订单模式不同将定牌生产分为四种方式、并探讨家电制造商产销整合管理,提出OEM家电制造商产销整合管理中的产能总量管理和产销计划管理方法。
China has become the center of electrical appliance manufacture of the world. 'OEM' cooperation is accepted as a general fashion and there are four different kinds of orders. As an electrical appliance manufacturer, integrated management of production capacity and 'OEM' ordersis ncessary. This essay offers some means of 'OEM' manufacture integrated management.
