摘要
企业销售瓶颈形成的原因归纳起来有两大类 :企业内部原因和企业外部原因。据此建立的突破企业销售瓶颈的法则包括买断经营、实行全员营销、集中优势兵力开拓新市场、利益共享共十二项之多。
Causes of sales bottleneck fall into two categories: internal factors and external factors of the enterprises. Thus, principles to break through sales bottleneck include twelve aspects such as buy-out operation, all-staff-involved marketing, opening-up new market by concentrating overwhelming resources, and a sharing of interest.
出处
《经济经纬》
北大核心
2002年第1期47-49,共3页
Economic Survey