旅游动机及其激发

On Tourism Motivation and the Stimulus

旅游动机就是促使人们离开居住地外出旅游的内在驱动力。收入水平、休暇时间、生活环境和旅游欲望是产生旅游动机的基本条件。不同的人具有不同的旅游动机 ,但一般而言 ,旅游动机主要有寻求爱的动机、逃避现实动机、好奇探险动机、健康娱乐动机、社会交往动机、扩展和更新生活动机。激发旅游动机必须从旅游资源开发、旅游产品设计、旅游设施建设、旅游优质服务、旅游促销宣传、旅游创新等方面入手 ,扎扎实实地做好工作。

Tourism motivation refers to the inner drive to urge people to leave their residency and travel around. Income level, leisure time, and the desire to travel constitute the basic condition. Tourism motivations vary from person to person. The stimuli of tourism can be produced through the development of tourism resources, designing of tourist products, construction of tourist facilities, improvement of tourist service, publicity and sales-promotion of tourism and the innovation of tourism.