试论电视广告节目安排的原则

A discussion on the principles of the arrangement of TV ads programmes

随着社会和科技的发展 ,电视广告以其特有的影响力和优越性成为广告宣传的主力军。然而 ,多种因素制约着其宣传效果的充分发挥 ,电视广告节目安排是其中的重要因素。因此 ,电视广告节目安排必须坚持以人为本、节目连续、具体问题具体分析、心理健康、双赢和协调统一等原则 ,并根据所宣传产品的特点、功能、目标市场等情况 ,科学合理地安排。

With the development of society and scientific technology. TV ads has become very important for ads propaganda by its special influence power and superiority. However, many factors restrict the effects of ads propaganda, the arrangement of TV ads programmes is one of the most important factors. Therefore, the arrangement of them must adhere to the following principles on the basis of human being, successive programmes practical analyses on concrete problems, healthy psychology and union of double wins and coordination. Meanwhile, TV ads programmes should be arranged by the features, function and target market of its goods.