关于发展陕西旅游业的思考

Reflection on Developing Shaanxi Tourism

陕西旅游资源富集 ,文化内涵丰富 ,是我国旅游业起步较早的省份之一。但近年来由于投资、产品开发、宏观规划、宣传推介等方面做得不够 ,使旅游经济各相关指标与国内其他省市相比较有逐年落后的趋势。随着旅游市场需求层次的不断提升 ,陕西应根据市场导向 ,加大投资和宏观规划 ,产品创新及宣传推介工作的力度 ,真正变旅游资源大省为旅游经济大省。

Shaanxi is one of the earliest provinces to develop tourism in China.Its tour and culture resources is rich,but compared with the indictors to show tourism economy of other provinces,Shaanxi tourism is tending to lag behind them year by year because of shortage of tour investment,tour products, macrotour planning,propagating and marketing tour.With requirement levels of tourism market going up.Shaanxi should increase tour investment,plan tourism reasonably,develop tour products and strongthen tour marketing,and try to turn Shaanxi province having the rich tour resources into a strong province having the magnitude tour economy.