试论电子商务成本与网上购物定价

On the E-commerce cost and price model of purchase online

电子商务成本是电子商务环境下经营所负担的传统零售方式并不存在的网站运营成本和因交易改变而增加的额外支出。隐性消费成本是消费者购买商品所发生的商品售价之外的时间机会成本、交通成本和信息成本等其他成本。本文拟用经济学观点分析电子商务成本和隐性消费成本对“网上购物”商品价格的影响、并探讨“网上购物””定价模型．

E-commerce costs are the extra costs that do not exist under the conditional selling circumstances Re- cessive consumption costs are the costs such as time chance costs , information costs, communicatoin costs and so on, which are not included into the price of goods. This article aims to analyze the effect of the E-commerce cost and recessive consumption cost under the circumstances of sale online, and probe into the price model of purchase on- line.