摘要
不久前,一位业内人士和记者聊天时说道,现在的中国洗衣机行业,没有一个品牌能够占领全部市场,如果能够占领自己目标市场的60%—70%,就是很成功的经营了。他的话反映了中国洗衣机行业一种成熟的心态。的确,与冰箱、彩电、空调相比,洗衣机行业的新闻噱头似乎少了些。生产企业高层变动没有太惊人的,新产品概念炒作没有太离谱的。
While China's export of washing machines witnessed a big increase in 2001, its mature domestic market saw little growtk demand,
which resulted in a drop in total production. With a basically stable competitive setup and price system, the structure of various brands's
market occupancy changed little and price competition became fiercer. The special report in this issue specifically analyzes price trends
and the placament of ads in washing machine sector, in addition to giving a rundown on the overail situation in the washing machine
market. The market survey on washing machines in the rural areas presented by the Zero Company will help you understand the features
of this potential market in a penetrating way.
